Harry spent 26 years as a CMO, Marketing Director and Consultant for leading brands in digital entertainment, games and Web3. Now, as Director of The Oxford AI School, Harry is uniquely placed to upskill your marketing team with theoretical and practical AI training twinned with his strategic marketing insight.
If you have a marketing problem, or if you want your team to perform like a team ten times its size, operating 24/7, then get in touch to book in this half-day team session. It pairs hands-on training across today's most powerful AI tools with the strategic marketing thinking of a director who has run brand and performance at the highest level — so your team leaves with both the toolkit and the judgement to use it.
We start with the platforms that do the heavy lifting — what each one is genuinely best at, and a quick-reference guide so your team always reaches for the right tool. Microsoft Copilot is included for teams working inside Microsoft 365 who need enterprise-grade security as standard.
| Tool | Reach for it when… | Marketing sweet spot |
|---|---|---|
| Claude | You need depth, nuance and on-brand long-form writing | Personas, strategy docs, brand voice, editorial |
| ChatGPT | You want fast ideation, variations and quick images | Concepting, creative volume, data and analysis |
| Perplexity | You need current, sourced facts about the market | Competitor intel, category trends, audience research |
| Gemini & Veo | You're producing video or working inside Google Workspace | Organic & paid video, image generation, Docs/Sheets |
| Microsoft Copilot | Your data must stay inside Microsoft 365 and secure | Decks, reports, inboxes & meetings with enterprise-grade security |
Stop guessing who your customer is and what your rivals are really doing. We build deep, evidence-led personas and a repeatable process for finding the gaps your competitors have left wide open.
Use Claude to turn what you already know — sales calls, reviews, support tickets — into rich, psychological personas with jobs-to-be-done, objections and the exact language your buyers use.
Act as a senior brand strategist. From the customer reviews, sales notes and product details below, build three distinct buyer personas. For each: name, demographic snapshot, their core "job to be done", top three anxieties, the trigger that makes them buy, objections to overcome, and five exact phrases they use in their own words. Then tell me what each persona needs to hear first.Perplexity gives you current, cited answers — pricing shifts, new entrants, category trends and what's being said right now — so your strategy is built on today's market, not last year's deck.
Give me a sourced briefing on the [category] market in the UK as of this month: the five biggest players, their positioning and pricing, recent launches or campaigns in the last 90 days, emerging consumer trends, and any gaps competitors are not addressing. Cite every claim.A simple, powerful flow your team can run on any rival: gather, then interrogate.
Tools without strategy is just noise made faster. We anchor everything in the five questions every marketing plan must answer, then use AI to draft a full strategy and a 90-day go-to-market plan you can act on Monday morning.
You are my fractional CMO. Using the persona, competitor analysis and the answers to my five strategic questions below, write a one-page marketing strategy: positioning statement, core message, three strategic pillars, priority channels with rationale, the single most important metric, and the three biggest risks. Be opinionated and tell me what NOT to do.Turn that strategy into a 90-day go-to-market plan. Give me month-by-month priorities, a weekly content and campaign cadence, owners by role, the assets we need to create, and a simple dashboard of 4–5 KPIs to review each Friday. Flag what we must do in week one.The long game of being known, liked and remembered — produced at a scale and speed a small team could never manage by hand. We cover the full brand-building stack, including generative video with Veo and Nano Banana.
Generate scroll-stopping video without a crew using Veo, plus image assets with Nano Banana.
A 6-second, high-energy product hero shot: [product] on a minimal studio set, slow push-in, soft rim light, premium feel, brand colours [hex], no text. 9:16 for paid social.Create a clean lifestyle key visual of [product] in [setting], natural light, space at the top for a headline, brand palette [hex], photoreal.The short game of demand and conversion — planned, created and executed with AI doing the volume so your team can focus on the bets that move numbers.
The Perplexity→Claude research flow that powers high-intent campaigns.
Perplexity: what are buyers in [category] actually searching for, and which competitor terms are underserved? (cite)
Claude: using that, build a keyword & ad-group structure, 15 RSA headlines, 4 descriptions, and negative keywords.Direct-response TV and video scripts built to sell, fast.
Write a 30-second DRTV script for [product]: problem hook in the first 3 seconds, demonstrated benefit, social proof, a clear offer and a hard call-to-action with response mechanic. Give me a 60-second version too.If you can't measure it, you can't defend the budget. We set up measurement before launch, analyse what happened, and turn the data into a story your board will back.
Define success before a penny is spent — the metrics, benchmarks and tracking that make a campaign provable.
Before we launch [campaign], design a measurement framework: the one north-star metric, supporting KPIs by funnel stage, sensible benchmarks for our category, what to track where, and the decision rules for when we scale, fix or kill it.Drop your results in and get a clear read on what worked, what didn't, and why.
Analyse this campaign data. Tell me the three things that worked, the three that didn't, the most likely causes, and the single change that would most improve ROI next time. Show the numbers behind each conclusion.Turn a spreadsheet into a story leadership understands and funds — ideal for Copilot in PowerPoint with enterprise-grade security.
Turn these results into a one-slide board narrative: the headline outcome in plain English, what it means for revenue, the lesson learned, and the specific investment ask for next quarter. Confident, concise, no jargon.Prices exclude VAT at 20% · Virtual or in-person across Oxfordshire and the UK
10-minute intro call first. Tell us where marketing hurts and we'll tailor the session to your team, your tools and your goals.