The Oxford AI School — Programmes

AI training courses: modules & pricing

A clear pathway from your first 90 minutes with AI to fully bespoke, business-wide capability. Progress at your own pace, as a team or a whole organisation.

Introduction to AI programme from The Oxford AI School: practical, jargon-free team training exploring ChatGPT, Copilot, Gemini and Claude, building safe, confident AI habits. No technical experience needed.
Level 1 · Foundation

Intro To AI

90 minutes Up to 8 people Virtual

Help your team take their first steps into practical AI use at work. A pragmatic, jargon-free introduction to ChatGPT, Copilot, Gemini and Claude that gets everyone using the leading AI tools safely and with confidence — no technical experience needed.

£999 · team, up to 8 · virtual or in person
Book team session
AI Basics Deep Dive programme from The Oxford AI School: choose the right tool, prompt, check and refine, and build team workflows across ChatGPT, Claude, Gemini, Perplexity and Copilot. Jargon-free training for individual and team adoption.
Level 2 · Deep Dive

AI Basics Deep Dive

Half day Up to 8 people Virtual & in-person

Go beyond the basics. Work in Claude, ChatGPT, Gemini, Perplexity and Copilot, then build real working habits with Claude Projects, Skills and Model Context Protocols (MCPs).

£2,299 · team, up to 8 · virtual or in person
Explore AI Basics Deep Dive
AI x Marketing Consultancy from The Oxford AI School with Harry Lang: 25 years of brand marketing expertise, a proven methodology, creating and designing your brand with AI, and understanding, planning, launching and measuring campaigns with Claude, ChatGPT, Copilot, Perplexity and Netlify.
Consultancy · Former CMO

AI x Marketing Consultancy

Day rate You & your team Virtual & in-person

25 years of brand marketing experience from a former CMO, twinned with Claude, ChatGPT, Copilot, Perplexity and Netlify. Create or refresh your brand, logo and style guide, update your marketing strategy and launch campaigns, and upskill your team while the work gets done. Human driven, AI powered.

£1,499 · per day + VAT · virtual or in person
Explore AI x Marketing Consultancy
Microsoft Copilot Deep Dive programme from The Oxford AI School: Copilot fundamentals, hands-on applications across Word, Excel, PowerPoint, Outlook and Teams, and enterprise capabilities and adoption.
Microsoft 365 · Deep Dive

Microsoft Copilot Deep Dive

Half day Up to 8 people Virtual & in-person

Get to know Microsoft's Copilot AI, and understand how to become fluent across Home, Code and Autopilot. Plus get hands-on fluency in its integrations across Microsoft 365 apps and work with its advanced agentic capabilities.

£2,299 · team, up to 8 · virtual or in person
Explore Microsoft Copilot Deep Dive
New pathway

The Claude Code Pathway: Anthropic AI training in three modules

Three half-day modules that take you from installing Claude Code to running AI agents that do real work while you sleep. Each module stands alone and each has its own page with the full agenda. Team training for up to 8 people, £2,299 +VAT per 3.5-hour session.

Introduction to Claude Code module from The Oxford AI School: install Claude Code, complete a real job using your own files, brief Claude clearly and identify three tasks to take off your plate. No coding needed. Module 1 · Intermediate

Introduction to Claude Code

Team training Up to 8 people

Claude working directly on your own computer and your own files — the half day where it stops being a chat window and starts being a colleague who does the work. You get it installed, watch it complete a real job on a folder of your own work, learn how to brief it properly and leave with three tasks from your own week it can take off your plate. No coding needed.

£2,299 +VAT · team · 3.5 hours Explore Module 1
Advanced Claude Code and AI Agent Training module from The Oxford AI School: project memory files, custom commands, tool connections, reusable skills and multi-step automation. Module 2 · Advanced

Advanced Claude Code & AI Agent Training

Team training Up to 8 people

The step from using a tool to owning one. You build a project memory file so Claude knows your business, tone and rules from the first word, turn the jobs you repeat into one-line commands, connect it to the tools your work already lives in, package your own know-how into a reusable skill and automate one genuine multi-step job end to end.

Prerequisite: Introduction to Claude Code, or the equivalent experience.

£2,299 +VAT · team · 3.5 hours Explore Module 2
Building Agents in Claude Code module from The Oxford AI School: build a working AI agent for a real business job, give it skills and set it running on a schedule. Module 3 · Advanced

Building Agents in Claude Code

Team training Up to 8 people

An agent is a member of staff who never gets bored. You hand it a goal, a few tools and your standards, and it works out the steps itself. In this half day you build a working agent that does one real job from your business, give it a skill to lean on, set it running on a schedule and leave with your next two agents mapped.

Prerequisite: Advanced Claude Code, or the same ground covered.

£2,299 +VAT · team · 3.5 hours Explore Module 3

Beyond the Core Levels

Ready to go further? Tailored programmes for organisations that want AI embedded across their teams and strategy.

AI for Recruiters module from The Oxford AI School: AI-enabled sourcing, candidate evaluation and bias mitigation for recruitment agencies and executive search firms. New module · Half-day

For recruitment agencies, executive search & talent teams

AI for Recruiters

78% of recruitment agencies have adopted AI, but only 6% have embedded it into how the desk works. A half-day, hands-on session built around the real week of a recruiter, whether you bill on perm, run a contract desk, work retained executive search or hire in-house: job adverts and Boolean sourcing, CV screening and interviews, candidate and client comms, and BD, with UK GDPR and fair hiring built in. Read the launch press release.

Sourcing & job ads Screening & interviews Executive search
£2,299 +VAT · team, up to 8 · 3.5 hours · virtual or in person Explore the module
Introduction to GEO training from The Oxford AI School. New module · Half-day

For marketing & GTM teams

Intro To GEO

A half day, jargon free, team session on getting your brand understood, trusted and cited by the AI models your customers now ask first — Claude, ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. Learn how GEO works, how those models choose who to name in their answers, and how to put it to work straight away.

GEO strategy GEO vs SEO Get cited by AI
£2,299 +VAT · team, up to 8 · 3.5 hours · virtual or in person Explore the module
GEO for PR Agencies module montage: why LLMs cite earned media, using a GEO analytics platform for client media planning, and what the future PR agency looks like. New module · Half-day

For PR agency teams

GEO for PR Agencies

GEO is the fastest growing marketing channel, and PR agencies are the sleeping giants. LLMs prefer to cite earned media — the hardest thing to unlock, and exactly what PR agencies already do. A half-day team session on leading GEO strategy and delivery for clients, from the AI era of customer buying to media planning on a GEO analytics platform.

Earned media AI citations Client media planning
£2,299 +VAT · team · 3.5 hours · virtual or in person Explore the module
AI Advisory from The Oxford AI School: strategy and opportunity; people, process and change; and implementation and growth. Advisory

For leadership teams, SMEs & growing organisations

AI Advisory

Practical, senior-level advisory to help your organisation adopt AI safely, effectively and for real business value. We work across three segments: strategy and opportunity, from high-value use cases to an implementation roadmap; people, process and change, from team skills and workflow automation to AI governance; and implementation and growth, from tool selection to scaling pilots and measuring business value.

AI strategy & roadmap People, process & change Implementation & growth
POA · price on application Discuss your needs
Create Your Brand Guidelines and Design Style With AI module showing brand strategy, visual identity and AI branding tools. New module · Full-day

For founders, startups & marketing teams

Create Your Brand Guidelines and Design Style With AI

Build a complete, usable brand in one practical day. Define your brand architecture, positioning, personality and tone of voice, then turn it into colours, typography, image and video direction and logo options with AI. You leave with a finished brand guidelines system your team can use straight away.

AI brand architecture Brand guidelines Visual identity
£2,999 +VAT · team, up to 8 · Full day · virtual or in person Explore the module
The AI x Brand Guidelines module: brand foundations, identity concepting and style guide synthesis, delivering a full brand book in under three days. New module · 3 days

For founders, business owners & marketing teams

AI × Brand Guidelines

Create* your new brand and design style faster, better and cheaper than ever before. A one-day workshop sets your vision, mission, positioning, personality and tone of voice, then two days of consultancy with Harry Lang turn it into 30+ logo options, brand fonts, a colour swatch and an image and video style guide — compiled into a brand guidelines book you own. *or update your old brand guidelines.

Brand guidelines book 30+ logo options New brand or refresh
POA · team · Full-day workshop + consultancy · price on application Explore the module
Create and Launch Your New Business With AI full-day workshop covering startup foundations, brand, website, business plan and launch execution. New module · Full-day

For startup founders & aspiring entrepreneurs

Create & Launch Your New Business With AI

Take your idea from first thought to launch-ready business in one practical day. Research the market, sharpen your offer, build your AI brand architecture, brand guidelines and website, then model the numbers and create a launch plan you can run.

Startup strategy AI brand design Website & launch plan
£2,999 +VAT · Full-day · Virtual or in person Explore the module
Win More Business With AI training from The Oxford AI School. New module · Half-day

For owners, sales & bid teams

Win More Business With AI

Use AI to win the work, not just tidy the admin. A half-day, hands-on module for anyone who pitches: research prospects and competitors in minutes, price and quote with confidence, build a risk assessment that reassures the buyer, then draft the proposals, tender responses and pitch decks that land the job — all against a proven four-part winning-pitch structure. No technical background needed.

Proposals & tenders Pitch decks Quotes & risk
£2,299 +VAT · team, up to 8 · 3.5 hours · virtual or in person Explore the module
How To Build The Perfect Website With AI training from The Oxford AI School. New module

How To Build The Perfect Website With AI

Half a day from a blank screen to a live website, built with Claude and published on Netlify. We cover your website objectives, planning your site map, writing content and creating images, page design, UX and UI, optimising for mobile and web, SEO and GEO search optimisation, and publishing and updating the site yourself. No coding, no designer, no agency.

POA · team · price on application Explore the module
Custom AI training from The Oxford AI School. Bespoke

Custom Training Programme

Designed around the specific needs of your business and teams. We build a programme to your goals, sector and workflows — from a single focused workshop to a rolling capability-building plan across your organisation.

POA · price on application Enquire
AI Policy Workshop training from The Oxford AI School. New module

AI Policy Workshop

How to write an AI policy for your business, in a single day. We audit the tools your team already uses, agree what AI is and is not for, draw the data red line for UK GDPR and name your gatekeepers. You leave with your own AI acceptable use policy written, not a template to fill in later. Pairs with AI for Marketing Teams.

£2,999 +VAT · team, up to 10 · Full day Explore the module

All prices exclude VAT. Group modules are priced per session for up to 8 participants. Get in touch to discuss dates, larger cohorts or a blended pathway for your team.

Sector Programmes
Built for your world

AI training for your specific sector.

Four bespoke modules tailored to the daily tasks, paperwork and pressures of your industry. Half a day. Up to 8 people. Results from day one.

High street solicitorsConveyancingFamily lawWills & probate
AI for Law Firms

Your fee earners are spending hours on tasks that AI can handle in minutes — without cutting corners on accuracy or compliance. Built around the real daily workflow of a high street solicitor in Oxfordshire and the surrounding area.

Half-day · Up to 8
£2,299
+VAT · Virtual or in person
Takeaway materials & 30 days follow-up included
Module 01

Documents, Drafts & Precedents

  • Draft NDAs, engagement letters and client care letters in your firm's house style in minutes
  • Generate first-draft wills from a structured client fact-find
  • Produce tenancy agreements, transfer deeds and standard conveyancing correspondence
  • Summarise and extract key clauses from lengthy contracts instantly
  • Adapt precedents for individual client circumstances without starting from scratch
Module 02

Client Communications & File Notes

  • Dictate a meeting and get a structured, professional attendance note in seconds
  • Draft client update emails that are clear, warm and compliant
  • Translate complex legal terminology into plain English for nervous or elderly clients
  • Generate completion statements and explanatory cover letters automatically
  • Create FAQ responses for common client questions by matter type
Module 03

Compliance, AML & Back Office

  • Streamline AML onboarding — checklists, risk summaries and ID verification letters
  • Summarise HMRC guidance, Land Registry updates and SRA rule changes instantly
  • Create matter-opening templates and risk assessments for each practice area
  • Draft complaints responses that are empathetic, professional and LeO-aware
  • Produce training notes and policy documents for your compliance manual
Module 04

Business Development & Marketing

  • Write blog posts on family law, probate or conveyancing that rank locally on Google
  • Create monthly client newsletters that position your firm as the local expert
  • Draft LinkedIn content that builds authority for your fee earners without hours of effort
  • Produce clear, jargon-free service descriptions for your website and brochures
  • Generate referral partner outreach emails for IFAs, estate agents and accountants

All sector programme prices exclude VAT at 20%  ·  Virtual or in-person across Oxfordshire and the UK

Front cover of Learn To Fly With AI by Harry Lang, showing a mechanical winged horse
The book

Prefer to start with a book?

Learn To Fly With AI is Harry Lang's plain-English AI book for total beginners: no code, no maths, and honest about the downsides. It teaches the same material as our programmes, so it is the ideal way to get a team to the same starting point before a session.

Read it before your first session, or instead of one

Read about the book Get it on Amazon → Kindle and print on Amazon.co.uk
Questions

Frequently asked.

Do I need any technical knowledge? +
Not at all. We start from wherever you are, whether you've never heard of ChatGPT or you use it every day. Our job is to meet you where you are and move at your pace.
Are sessions online or in-person? +
Most programmes are delivered online via Zoom or Google Meet, which means we can work with you anywhere. Team workshops can also be delivered in-person in Oxford or at your location (travel costs may apply).
What AI tools do you teach? +
We cover the major accessible AI platforms including Claude (Anthropic), ChatGPT, Gemini (Google), Perplexity and Microsoft Copilot (with enterprise-grade security for Microsoft 365 teams), Claude Cowork, Nano Banana, Midjourney, Canva AI and automation tools like Zapier and Make. We tailor the tool selection to your needs and goals.
Is the training really fun? +
Yes, genuinely. Our sessions are practical, inclusive and built around things you actually want to do. No dry lectures, no death-by-slides. People leave smiling.
How do I know which programme is right for me? +
Book a free 10-minute intro call and we'll figure it out together. There's no commitment and no hard sell. Just an honest conversation about what you're trying to achieve.
Do you offer group discounts? +
Our team workshops are priced per session (not per person), so they're already excellent value for teams. For larger groups or multiple cohorts, get in touch and we'll put together a custom proposal.
Not sure where to start?

Book a free intro call.

10 minutes. No commitment. We'll figure out the right programme for you, together.

Ask a question
Learn@TheOxfordAISchool.com  ·  Witney, Oxfordshire