◆ AI × Brand Guidelines · with Harry Lang

AI × Brand Guidelines. Create* your new brand and design style faster, better and cheaper than ever before.

* or update the old brand guidelines you have quietly outgrown.

A full brand identity used to mean an agency, six months and a bill that made your eyes water. I build the lot in three days: vision, mission, positioning, personality, tone of voice, 30+ logo options, fonts, a colour swatch and an image and video style guide. Human brand consultancy, AI tools, and a brand book you own at the end of it.

Book a call See what you get
Founders & business owners Startups naming for the first time Rebrands Marketing teams Agencies
The AI x Brand Guidelines module: brand foundations, identity concepting and style guide synthesis, delivering a full brand book in under three days.
Human brand experience meets Claude, Nano Banana 2, ChatGPT and Perplexity, to deliver your new (or refreshed) brand book in under three days.

The short version

A complete brand, built with a veteran and AI, in three days.

AI × Brand Guidelines is a hands-on brand consultancy that builds your entire brand guidelines and design style book in three days. A 1-day workshop defines your brand vision, mission, positioning, personality and tone of voice. Two days of consultancy then turn that into a design style: 30+ logo options, brand fonts, a colour swatch and an image and video style guide.

It is led by Harry Lang, a veteran brand marketer and the creator of more than 30 brand guidelines books. The AI does the heavy lifting. The experience makes sure what comes out is a brand, not a shape picked at random. Works just as well for a brand starting from scratch as for one that has quietly drifted and needs a refresh.

At a glance

Format
1-day workshop + 2 days consultancy
Investment
£3,000 +VAT
Delivery
Virtual or in person, UK-wide
Led by
Harry Lang
You leave with
A full brand guidelines book
Tools
Claude, ChatGPT, Perplexity, Nano Banana

The opportunity

A brand agency used to charge you a fortune. It does not have to any more.

A proper brand identity meant a discovery phase, a deck full of mood boards, three rounds of logos and an invoice with a comma in it you had to read twice. Months of work, and half of it ended up in a PDF nobody opened again.

The tools changed that. I use AI to do the heavy lifting, the competitor research, the strategy drafting, the design and logo generation, and thirty years of brand marketing to make sure what comes out actually hangs together. This is AI brand design done properly. Not a template. Not a logo pulled off a marketplace. A complete set of brand guidelines, strategy and design, built around your business and saved in a Claude Project you keep.

Same deliverables a branding agency would hand you. A fraction of the time, and a fraction of the cost. That is the whole idea.

Who runs it

Built with Harry Lang, not handed to a junior.

I have spent the better part of thirty years building brands, and I have written more than 30 brand guidelines books for companies across housing, finance, fitness, tech and retail. I founded The Oxford AI School to teach businesses how to actually use these tools rather than be frightened of them.

You work with me for all three days. Not an account manager, not a template, not a team you never meet. The workshop, the strategy, the design direction and the finished brand book all come from the same person who has done this more than thirty times before.

The AI makes it fast. The experience makes it good.

Thirty years, thirty-plus brands

A veteran brand marketer leading every day personally, with AI turning weeks of work into hours.

30+brand guidelines books
~30years in brand
3days, start to finish

How we build it

Human consultancy plus AI tools, piece by piece.

A full brand guidelines and design style book has ten moving parts. Here is exactly how each one gets made: what I bring as a brand marketer, and which AI tool does the heavy lifting.

Human Harry's brand judgement AI the tool doing the work
01 · Strategy

Brand vision

HumanDraw out where you actually want to be in five years, and push it to the edge of your ambition.
ClaudeShapes it into one sharp, SMART sentence and stores it in your Project.
02 · Strategy

Brand missions

HumanDecide the promises that get you there, and cut the ones that are just noise.
ClaudeDrafts and tightens each mission into plain, believable English.
03 · Strategy

Positioning

HumanFind the white space, the thing that genuinely makes you different.
PerplexityMaps where every competitor sits so the gap is obvious.
04 · Strategy

Brand personality

HumanDecide who your brand is as a person people can connect with.
ChatGPTTurns the archetype into a defined set of traits and behaviours.
05 · Strategy

Tone of voice

HumanSet the character, language, purpose and tone, and the dos and don'ts.
ClaudeBuilds a full voice matrix so every future word sounds like you.
06 · Design

Brand colour swatch

HumanTranslate the personality into colour psychology that fits your market.
Nano BananaGenerates the palette, hex codes and usage rules.
07 · Design

Brand fonts

HumanPick pairings that carry the tone across headings and body.
ChatGPTProposes and pressure-tests typography options and rules.
08 · Design

Image & video style

HumanLock down lighting, composition and subject so the look stays on brand.
Nano BananaBuilds prompt recipes that reproduce the style every time.
09 · Design

30+ logo options

HumanWrite the brief from the strategy, then judge and refine the results.
Nano BananaGenerates 30 or more logo concepts to work from.
10 · Compile

Your brand guidelines book

HumanCompile the strategy and the design system into one coherent, documented book, and hand it over.
ClaudeHolds it all in a reusable Project so your team can keep producing on-brand work the morning after.

What you get at the end

A complete brand. Documented, and yours to keep.

No folder of theory. Everything below is delivered as a working brand guidelines and design style book, saved in a Claude Project you own.

  1. Brand vision. One ambitious sentence on where you are heading.
  2. Brand missions. The promises that get you there, in plain English.
  3. Positioning. What makes you different, distilled and defensible.
  4. Brand personality. Your brand as a person people can connect with.
  5. Tone of voice. Character, language, purpose and tone, defined.
  6. 30+ logo options. Generated and refined, ready to choose from.
  7. Brand fonts. Pairings for headings and body, and when to use each.
  8. Brand colour swatch. A palette with hex codes and usage rules.
  9. Image & video style guide. The look, feel and prompt recipes to hold it.
  10. The brand guidelines book. All of it, compiled into one place.

Investment

One workshop, two days of consultancy, £3,000.

Delivered virtually, or in person across the UK. Built around your business, not a generic case study.

Complete brand
£3,000 +VAT
A 1-day brand workshop plus 2 days of hands-on consultancy, led by Harry Lang.
Format: 1 day workshop + 2 days consultancy
Delivery: Virtual or in person, UK-wide
Tools: Claude, ChatGPT, Perplexity, Nano Banana
Deliverable: Full brand guidelines book

A traditional agency would charge many times this and take months for the same set of deliverables. That is what makes it some of the best value brand design in the UK, and why founders and marketing teams keep choosing it over the six-month route.

Book a call

How the three days run

Workshop first, then the build.

The workshop defines who you are. The two consultancy days turn that into a design style and a finished book. Everything downstream is built from what we agree on day one.

1

Day 1 · The brand workshop

Strategy
  • Background, brief and target audiences, then straight into the work
  • If you need one, brand naming and domain sourcing, done live in the room
  • Brand vision, mission and positioning, drafted live with Perplexity and Claude
  • Brand personality and a full tone of voice, defined and saved to your Project
  • A head start on design direction, so day two hits the ground running
2

Day 2 · Design consultancy

Design
  • Competitor and category analysis to sharpen the visual direction
  • Brand colour swatch and typography, translated from the strategy
  • An image and video style guide with reusable prompt recipes
  • 30+ logo options generated with Nano Banana from a proper brief
3

Day 3 · Refine & compile

Handover
  • Narrow the logo options down and refine the shortlist
  • Pressure-test the whole system against real assets
  • Compile the strategy and design into one documented brand guidelines book
  • Handover, with everything left in a Claude Project you own

New brand or refresh

Starting fresh, or fixing what drifted.

From scratch

Create a new brand

For startups and founders naming it for the first time
  • A blank sheet, the right questions, and a brand by the end of the week
  • Strategy and design built together so they actually match
  • Everything documented, so you never have to rebuild it from memory
Best for: New businesses, product launches, first proper brand
Refresh

Refresh your old guidelines

For brands that have quietly drifted
  • We audit what you have and keep what still works
  • Rebuild the rest, strategy and design, into one consistent system
  • End the era of "what shade of blue do we use again?"
Best for: Outgrown logos, inconsistent assets, tired guidelines

Start to finish

From a name, to a domain, to a live website.

A brand is more than a logo, and it shouldn't stop at a PDF. Turn up without a name, or without a website, and we can take you the whole way.

In the session

Name your brand

HumanNo name yet, or one you've never quite liked? We work up name options against your positioning, live in the room, and sanity-check each one for meaning and trademark clashes.
AIDozens of candidates in minutes, so you leave with a shortlist instead of a blank page.
Same day

Source your domain

HumanWe check what's actually available while we're at it, weigh the .com against the .co.uk, and land on a domain you can register.
AIFast checks across every sensible variation, so the name you pick is one you can own before you go home.
If you want it

Go live

HumanTake the finished brand straight into a website built on the same identity. No agency, no six-week wait.
AIOur How to Build the Perfect Website with AI module carries it from brand to live site in a day.

Want your team to keep the brand consistent after we've gone? The Brand Guidelines With AI team module shows your people how. And once you're live, Introduction to GEO makes sure your new brand gets found when people ask AI.

FAQ

AI brand design and guidelines: your questions, answered.

What is AI brand design?
AI brand design uses AI tools to do the heavy lifting of building a brand, the competitor research, the strategy drafting, and the colour, typography and logo generation, guided by a human brand marketer who makes sure the output is a coherent brand rather than a random shape. In practice you get a full set of brand guidelines and a design style in days rather than the months a traditional agency would take, at a fraction of the cost.
How do you make brand guidelines with AI?
We run a workshop to define your brand vision, mission, positioning, personality and tone of voice, using Perplexity for competitor research and Claude to draft and store the strategy in a Claude Project you keep. Then across two days of consultancy we turn that strategy into a design style, a colour swatch, fonts, an image and video style, and 30 or more logo options generated with Nano Banana, and compile everything into one documented brand guidelines book.
What do I get at the end?
A complete brand guidelines and design style book: brand vision, missions, positioning, personality and tone of voice, plus 30+ logo options, brand fonts, a brand colour swatch and an image and video style guide. It is all saved in a Claude Project you own, so your team can keep producing on-brand work long after the three days end.
How much does it cost?
£3,000 +VAT. That covers a 1-day brand workshop plus 2 days of hands-on consultancy, delivered virtually or in person across the UK, with the finished brand guidelines book included. It is a fraction of what a traditional branding agency charges for the same set of deliverables, which is why it is some of the best value brand design in the UK.
Can you refresh my existing brand rather than start from scratch?
Yes. If you've outgrown a logo made in a hurry, or your guidelines have drifted so nothing quite matches any more, we start from what you have. We audit it, keep what still works, and rebuild the rest, strategy and design, into one consistent, documented brand book. Refreshing your brand follows the same three-day structure as building a new one.
Can you help name my brand and find a domain?
Yes. Turn up without a name, or with one you've never been sure about, and we work up name options live in the session, against your positioning, then check each one for meaning and availability. We source and check domains the same day, so you leave with a name you can register and own. And if you want the finished brand turned into a live website, our How to Build the Perfect Website with AI module takes it the rest of the way.
Who is Harry Lang?
Harry Lang is a veteran brand marketer with around 30 years of experience and the creator of more than 30 brand guidelines books across housing, finance, fitness, tech and retail. He founded The Oxford AI School and leads every day of this consultancy personally: the workshop, the strategy, the design direction and the final brand book all come from him.
Do I need any design or branding experience?
No. The whole point is that you bring the truth about your business and we bring thirty years of brand experience and the AI tools. You do not need to know a serif from a sans, or write a single prompt. You leave with a brand you understand and can actually use.

Ready for a brand you actually own?

Bring the truth about your business. Leave with a full brand guidelines and design style book, built with a veteran brand marketer and AI, in three days.

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