A whole brand used to mean an agency, six months and an invoice that made your eyes water. In one day, with your own team in the room, we build the lot: vision, mission, positioning, personality, tone of voice, colours, fonts, image style and logo. Using Claude, ChatGPT, Perplexity and Nano Banana.
The opportunity
AI brand architecture is the process of defining your brand strategy, voice and visual system with AI-assisted research and creation tools. Done properly, it gives startup founders and growing teams one practical source of truth for how the brand thinks, speaks and looks.
Oxford AI School founder Harry Lang has more than 25 years of experience in brand marketing and has delivered over 30 brand guidelines, brand refresh and brand design projects during the past ten years. Whether you are building a B2B, B2C or B2B2C brand, or launching a startup from scratch, Harry leads this module and guides you through the process so you leave with a desirable, differentiated and ownable brand ready to take to market.
A proper brand identity meant a branding agency, a discovery phase, a deck full of mood boards and a bill that made your eyes water. Vision, mission, positioning, personality, tone of voice, a colour palette, fonts, a logo. Months of it, and half of it sat in a PDF nobody opened twice.
You can now do the lot in a day. With your own team, in the room, using the same AI tools sitting on your laptop right now.
This full-day workshop walks you through it end to end. First you build your brand strategy inside a Claude Project: vision, mission, positioning, personality and tone of voice, with Perplexity running the competitor analysis so you know exactly where you stand and where the white space is. Then you turn it into a design style with Nano Banana: a colour swatch, fonts, an image and video style, and a logo. After lunch you put the whole thing to work, building a reusable brand engine and compiling it all into one finished brand book.
The AI does the heavy lifting. Your team brings the one thing it cannot: the truth about your business.
Nobody leaves with a folder of theory. Everything you define is captured live in a Claude Project you keep, so the brand you build in the morning is the brand your tools can write, design and generate in the afternoon. And the morning after.
It works for a startup naming itself for the first time, a founder who has outgrown a logo made in a hurry, and a marketing team staring down a rebrand they have been quietly dreading. Same day, same tools, a brand your team believes in because your team built it.
Consistency is the whole game. Once the guidelines exist, everyone works from the same vision, the same voice and the same palette. That is how a small brand starts to look and sound like a big one.
A working brand guidelines document and a matching design style, built by your team and saved in a Claude Project you own. Not a PDF from an agency you never read.
Pricing
Delivered virtually, or in person across Oxfordshire and the UK. Practical, hands-on, and built around your business, not a generic case study.
You leave with a brand guidelines document and a design style your team actually built, saved in a Claude Project you keep. Follow-up materials included.
How the day works
The morning defines who you are and builds the look to match. The afternoon puts it to work and hands you the finished brand book. Everything downstream is built directly from what you agreed first thing.
The agenda
A clear split of the work by tool. Perplexity does the market research, Claude and ChatGPT do the strategy, Nano Banana does the design. You leave having built the brand, not read about it.
We lean on a proven brand guidelines workshop structure and let the AI do the heavy lifting. You bring the truth about your business.
You take the brand strategy you just wrote and turn it into something you can see.
A brand book only earns its keep when the team uses it. The afternoon turns your guidelines into a working engine.
FAQ
Bring your team, bring the truth about your business, and leave with a brand guidelines document and design style you actually own.
