New module · Pitches, proposals & tenders

Win More Business With AI: use AI to win the work, not just tidy the admin.

Most AI training saves you a bit of time. This one helps you land the job. In a half day, you and your team learn to research a prospect, price it, de-risk it, and build the pitch, proposal, tender or deck that gets you the yes. No technical background needed.

Business owners Sales teams Consultants Agencies Freelancers Bid writers
Win More Business With AI training from The Oxford AI School.
The module

Win More Business With AI: the AI skills that put money in the bank.

Win More Business With AI is a half-day, hands-on AI training module for anyone who pitches for work. You learn to use everyday AI tools to research prospects, quote jobs, assess risk, and build the proposals, tenders and pitch decks that win the job. No technical background needed.

Here is the honest truth about AI training. A business owner will happily pay to learn the thing that helps them land the next job. Far more happily than they will pay to shave twenty minutes off their admin. So that is where this module lives. Not in the inbox. In the deals.

You will use AI the way your sharpest competitor already does. To walk into a pitch knowing more about the prospect than they expect. To price a job with confidence instead of a guess. To turn a blank page into a proposal, a tender response or a pitch deck in an afternoon rather than a fortnight.

It is built for business owners, founders, sales teams, consultants, agencies, freelancers, tradespeople and bid writers. Anyone whose livelihood depends on hearing the word yes. It starts in plain English and hands you tools and templates you can use on your next real opportunity.

The work is still yours. The judgement, the relationship, the craft. AI just makes sure the pitch that carries it is the best one in the room. If your team also needs to be found by AI as well as sell with it, pair this with Intro to GEO.

What you'll put AI to work on

AI for research, quotes, proposals and tenders: seven jobs, one afternoon.

Every part of winning the work, made faster and sharper with AI. You leave able to do all of it yourself.

Before the pitch

Research, quotes & risk

Deep prospect and competitor research, a defensible price and quote, and a clear risk assessment that makes the buyer feel safe saying yes.

The pitch itself

Proposals, tenders & decks

Pitch design against a proven structure, then AI-built proposals, formal tender responses and pitch decks that are ready to send and ready to present.

The structure that wins

How to structure a winning pitch: every one does four things.

A blank page loses deals. This is the spine we teach, and the one AI helps you fill fast. Four moves, in order, every time.

01 · The core problem

Name the pain

  • Current pain. State the exact issue the client faces right now, in their words.
  • Why it matters. Spell out the cost of doing nothing, in pounds, time or risk.
02 · Your solution

Offer the fix

  • Big idea. Your main concept in one plain sentence a busy person can repeat.
  • Clear value. Exactly how your idea makes their life or business better.
03 · Proof and plan

Show it works

  • How it works. A fast, confident look at your steps and timeline.
  • Past success. Short, relevant proof that you can do the work well.
04 · The ask

Close with confidence

  • Next step. Tell them the one thing you need from them today.
  • Clear finish. End with confidence and an open door for questions.
On the day

The Win More Business With AI module schedule.

Two hours and forty-five minutes of teaching, one proper break, and a straight line from a blank page to a pitch you would actually send.

01

Why deals are won and lost before you present

Theory 30 mins

How buyers really decide now, and where AI gives you the edge.

  • Jargon 101, so nobody is nodding along in the dark
  • How buying has changed, and what still wins the room
  • The winning-pitch structure we will use all day
  • Where AI helps, and where it must never speak for you
02

Research, quotes and risk with AI

Practical 45 mins

Hands on. We take a real opportunity and get you ready to price it with confidence.

  • Researching a prospect, their market and their competitors in minutes
  • Using AI to sanity-check a quote and price the job properly
  • Building a simple risk assessment that reassures the buyer, not scares them
03

Designing the pitch that lands

Theory 30 mins

The four moves every winning pitch makes, and how to brief AI to hit each one.

  • Core problem: naming the pain and the cost of doing nothing
  • Solution and value: the big idea in one sentence
  • Proof, plan and the ask: earning the yes without the hard sell
04

Build it: proposals, tenders and pitch decks

Practical 45 mins

The main event. We turn the structure into real documents you can send.

  • Drafting a full proposal from your brief, in your voice
  • Answering a formal tender or PQQ question without the dread
  • Generating a clean, persuasive pitch deck to present from
15 minute break
05

Good pitch, bad pitch, and closing the ask

Theory 30 mins

What separates the pitch that wins from the one that gets a polite no.

  • Side-by-side examples of what good and bad actually look like
  • The tells that make a buyer trust you, and the ones that lose them
  • Making the next step small, obvious and easy to say yes to
Who it's for

Anyone whose livelihood depends on a yes.

You do not need a sales title to need this. If you ever have to convince someone to choose you over the other lot, you are exactly who this is built for. No AI experience assumed.

Business owners Founders Sales teams Consultants Agencies Freelancers Tradespeople Bid & tender writers
What you leave with

Three things you did not have this morning.

01

A structure that wins

The four-part winning-pitch framework, and the confidence to fill it fast whether you are writing a bid or standing up in a room.

02

A set of AI workflows

Ready-made prompts for research, quotes and risk, plus a repeatable way to build proposals, tenders and decks in a fraction of the time.

03

Real work in hand

A proposal, a tender answer and a pitch deck drafted on the day against a live opportunity. Not theory. Something you can send this week.

Questions

Winning business with AI, answered.

The questions owners and sales teams ask us most before booking.

What is the Win More Business With AI module?
Win More Business With AI is a half-day team session that shows you how to use everyday AI tools to win more work. You learn to research a prospect, price and quote the job, assess and present risk, and build the pitches, proposals, tenders and pitch decks that land business. It is practical from the first minute and needs no technical background.
Who is this module for?
It is built for anyone who has to pitch for work: business owners, founders, sales teams, consultants, agencies, freelancers, tradespeople and bid writers. If landing the job matters to you, this is for you.
Do I need any AI or technical experience?
No. This is a basic AI skills module. It starts in plain English and assumes no prior experience. If you can write an email, you can do everything in this session.
What will we actually build on the day?
You build real work, not slides about work. You research a live prospect, produce a quote and a simple risk assessment, and draft a proposal, a tender response and a pitch deck using AI, all against a proven winning-pitch structure you take away with you.
How long is it and how much does it cost?
It is a half-day session for up to 8 people. It costs £1,499 +VAT delivered virtually, or £1,599 +VAT delivered in person across Oxfordshire and the UK. Takeaway prompts, templates and follow-up are included.
Will it work for formal tenders and bids, not just informal pitches?
Yes. The same structure and AI workflows apply whether you are answering a formal PQQ or tender, writing a proposal, or standing up to pitch in a room. We show you how to adapt the approach to each.
Which AI tools do you teach on the module?
We teach with the everyday tools your team already has access to, principally ChatGPT and Claude, plus whatever is already in your stack. We tailor the session to your tools on a short intro call beforehand, so nothing you learn depends on buying new software.
Where is the training delivered?
Virtually anywhere in the UK, or in person at your offices across Oxfordshire and the rest of the UK. See our UK locations for the towns and cities we travel to most.
The cheat sheet

How to win the pitch with AI: our top 10.

A quick starter for pitching that lands. Ten things that separate the yes from the polite no. We go far deeper, with the AI prompts, on the day.

  1. Lead with their problemOpen on the pain the client feels right now, not your company history or your logo.
  2. Cost the inactionPut a number on what doing nothing costs them. Urgency is a figure, not an adjective.
  3. One idea, one sentenceIf your solution needs a paragraph to explain, it is not ready. Get it down to a line they can repeat.
  4. Sell the outcomeTalk about the better Tuesday morning you deliver, not the features that get them there.
  5. Show the plan on a pageA simple, confident timeline beats a fog of detail. Make it look easy to say yes to.
  6. Prove it once, wellOne relevant, specific win beats ten vague ones. Choose the case that mirrors their situation.
  7. Price with a straight faceQuote with confidence and clarity. A wobbly price makes the buyer question everything else.
  8. Name the risks firstRaise the risks before they do, then show how you handle them. It reads as honesty, not weakness.
  9. Make the next step tinyAsk for one small, obvious action today. A short call beats a big commitment they will defer.
  10. Close with an open doorEnd on confidence and an invitation to ask questions, never a hard sell that backs them into a corner.
Win the next one

Book your team's half-day on winning business with AI.

A 10-minute intro call first. Tell us what you pitch for and who you are up against, and we will tailor the session to your team, your tools and your next real opportunity.