Your customers have started asking ChatGPT, Perplexity and Google Gemini before they ever reach Google. Intro to GEO is a half-day team session that shows your Marketing, GTM, Digital, Brand and Content teams how to earn a place in the answers those models give.
Generative Engine Optimisation (GEO) is the practice of optimising your brand, content and digital presence so AI platforms like ChatGPT, Perplexity and Google Gemini can discover, understand, trust, cite and recommend you in the answers they generate. It’s the sister discipline to SEO for the age of AI search and research.
New to the subject? Read our plain-English guide to how to do generative engine optimisation, including the nine-step GEO workflow, measurement framework and common mistakes.
The ‘Intro To GEO’ module is built for CMOs, Marketing, GTM, Digital, Brand and Content teams. The Module is accessible from the first minute, then goes deeper without baffling you with technical jargon, handing you the more complex opportunities, strategies, methodologies, tools and tactics you can deploy for your brand straight away.
The GEO wave has arrived and this module will give you a head start.
Same instinct, different battlefield. One optimises for a page of ranked links. The other optimises for a single synthesised answer, and for whether your brand is named inside it.
You shape pages, links and technical signals so a search engine ranks you highly and a human clicks through. The click is the goal.
You optimise your content and digital presence so AI models can discover, understand and trust your information, increasing the likelihood that they use your content as a source and include your brand in the answers they generate. The positive brand mention is the goal.
Three hours of theoretical and practical learning, one break in the middle.
Where this has come from, and why it matters to anyone with something to sell.
What carries straight across from your SEO playbook, and what quietly does not.
The numbers that count, the numbers that flatter, and how to tell them apart.
Hands on the wheel. We set up a real campaign and read what it tells us.
What good looks like and the profound impact it could have on your business.
GEO cuts across strategy, brand, content and the digital build. That is exactly who should be in the room. The session is accessible for everyone, then goes deep enough to give each function something to deploy on Monday.
Your whole team using the same terms for the same things, so GEO stops being a mystery and starts being a plan.
Hands-on time inside a real GEO data platform, setting up a campaign and reading the charts that tell you if it is working.
The strategies, methodologies, tools and tactics to move first, while your competitors are still asking what GEO stands for.
The questions marketing, SEO and content teams ask us most about Generative Engine Optimisation.
A quick starter for Generative Engine Optimisation. Ten things that make AI models more likely to understand, trust and cite your brand. We go far deeper on the day.
A 10-minute intro call first. Tell us what your brand needs to be found for, and we will tailor the session to your team, your tools and your goals.