Your customers have started asking ChatGPT, Perplexity and Google Gemini before they ever reach Google. Intro to GEO is a half-day team session that shows your marketing, SEO, PR, content and dev people how to earn a place in the answers those models give.
Generative Engine Optimisation (GEO) is the practice of creating content and content frameworks that appeal to AI models like ChatGPT, Perplexity and Google Gemini, so they understand, trust and cite your brand in the answers they give. It is the sister discipline to SEO for the age of AI search.
In this module, you and your team will learn how Generative Engine Optimisation actually works, and how to put it to work for your brand. Think of it as the sister discipline to SEO. Where SEO optimises pages to rank on Google, GEO focuses on creating content and content frameworks that appeal to AI models like ChatGPT, Perplexity and Google Gemini, and encourage them to understand, trust and cite your information in their synthesised answers.
The prize is the same as it has always been with SEO. Done well, good GEO strategy will help your brand win more traffic, this time from LLM searches rather than the traditional blue links.
It is built for CMOs, marketing teams, SEO teams, PR teams, content teams and dev teams. The session is accessible from the first minute, then goes further, handing you the more complex opportunities, strategies, methodologies, tools and tactics you can deploy for your brand straight away.
The GEO wave is coming. This module gives you a head start.
Same instinct, different battlefield. One optimises for a page of ranked links. The other optimises for a single synthesised answer, and for whether your brand is named inside it.
You shape pages, links and technical signals so a search engine ranks you highly and a human clicks through. The click is the goal.
You shape content and content frameworks so a language model understands your information, trusts it, and cites you in the answer it writes for the user. The citation is the goal.
Two hours and forty-five minutes of teaching, one proper break, and a clear line from theory to a platform you drive yourself.
Where this has come from, and why it matters to anyone with something to sell.
What carries straight across from your SEO playbook, and what quietly does not.
The numbers that count, the numbers that flatter, and how to tell them apart.
Hands on the wheel. We set up a real campaign and read what it tells us.
What good looks like, and the shortcuts that get your brand quietly ignored.
GEO cuts across strategy, content, PR and the technical build. That is exactly who should be in the room. The session is accessible for everyone, then goes deep enough to give each function something to deploy on Monday.
Your whole team using the same terms for the same things, so GEO stops being a mystery and starts being a plan.
Hands-on time inside a real GEO data platform, setting up a campaign and reading the charts that tell you if it is working.
The strategies, methodologies, tools and tactics to move first, while your competitors are still asking what GEO stands for.
The questions marketing, SEO and content teams ask us most about Generative Engine Optimisation.
A quick starter for Generative Engine Optimisation. Ten things that make AI models more likely to understand, trust and cite your brand. We go far deeper on the day.
A 10-minute intro call first. Tell us what your brand needs to be found for, and we will tailor the session to your team, your tools and your goals.
The Oxford AI School