01 / GEO
Generative Engine Optimisation
Make your expertise useful and source-worthy so generative search experiences such as ChatGPT, Perplexity and Google AI Overviews are more likely to select, mention or cite your brand.
GEO · AEO · AI visibility consultancy, UK
AI Search Consultancy
GEO & AI visibility strategy for UK businesses
Be found. Be understood.
Be chosen.
Help customers discover your business when they ask ChatGPT, Perplexity or Google’s AI search. Build a clear, credible content strategy with Harry Lang.
£1,699 per day
Agree the scope and number of days before work starts.
Discuss your AI search strategy See what’s included
The Oxford AI School · Your strategy, in human language.
GEO / AEO / LLMO / AI VISIBILITY / ONE JOINED-UP STRATEGY
The short version
AI search strategy for businesses that want to be in the answer.
AI search consultancy is a practical service that improves how your business is found, understood and cited by AI search tools such as ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot. The Oxford AI School delivers it with Harry Lang for £1,699 per day, covering an AI visibility audit, customer-question mapping, content and technical SEO actions, authority signals and measurement.
AI Search Consultancy helps your business make its expertise easier to discover, understand and cite across AI-powered search. At £1,699 per day, we assess your visibility, map customer questions and create a practical framework for improving your website content and wider brand signals.
We connect SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and AI visibility into one sensible plan. Clear priorities. Useful content. Measurement linked to commercial outcomes. Mercifully few acronyms once we’ve explained them.
What & why
How does AI search work?
AI search turns a question into a generated answer. Depending on the platform and mode, it may retrieve web pages, consult an index, draw on model knowledge and combine several sources. Some answers include citations; others do not.
A language model is not simply a new list of ten blue links. Your content needs to answer the question, make the facts clear and give the system a credible reason to use it. Different engines choose sources differently, and their answers can change between searches.
Why does your brand need an integrated AI search strategy?
Customers can research options, compare suppliers and build a shortlist inside an AI conversation. If your expertise is hard to find or your offer is unclear, your brand can miss that consideration stage.
The aim is to improve your eligibility to appear, the accuracy of brand descriptions and the quality of the journey when someone clicks through. Traditional SEO still matters: it supports the accessible, useful website that AI search can draw on.
Your next customer may ask a chatbot before they ask you. Let’s give it something useful to say.
The alphabet, decoded
GEO, AEO, LLMO and AIO: what’s the difference?
These terms overlap. They describe complementary approaches, rather than four separate shortcuts to the top.
02 / AEO
Answer Engine Optimisation
Structure content around direct, concise answers for answer engines, voice assistants and search features such as featured snippets. Answer the question first; add the useful detail afterwards.
03 / LLMO
Large Language Model Optimisation
Improve how clearly systems can interpret and surface your information through consistent facts, descriptive structure and accessible text. This does not let you control a model’s training or guarantee inclusion in an index.
04 / AIO & AIVO
AI & AI Visibility Optimisation
Umbrella terms for making your digital presence accessible, machine-readable and visible across AI platforms. We turn the terminology into a shared content and measurement plan.
How we build your strategy
How we build your AI search strategy: from “Are we showing up?” to a plan your team can use.
Five connected parts. Your website, your customers and your commercial priorities at the centre.
Find the gaps
Review discoverability, priority pages, brand facts and a repeatable sample of AI answers.
Map the questions
Connect buying questions, comparisons and objections to the pages customers need.
Earn the answer
Build direct answers, original insight, helpful detail and clear next steps.
Support the facts
Align expertise, evidence, internal links and credible third-party coverage.
Learn and improve
Track sampled mentions, citations, referral visits and qualified enquiries.
£1,699 per day
What does AI search consultancy include?
We agree a focused brief before we begin. A day gives us a defined piece of work; a larger website or implementation programme may need several days. You approve the scope first.
A practical starting day
Review a representative set of pages and customer questions, identify the biggest gaps, and build a prioritised framework with your team. Depth and page coverage depend on the agreed brief.
Who is it for?
Business owners, marketing leaders, SEO and content teams, and agencies who want a coherent AI search strategy rather than another presentation about the future.
AI search consultancy deliverables can include:
- A visibility baseline: a documented sample of relevant prompts, engine responses and cited sources.
- A customer-question map: commercial questions matched to priority website pages.
- A content framework: answer-led structure, evidence requirements, brand facts and practical page recommendations.
- A technical action list: crawlability, indexing checks, internal links and appropriate structured data.
- An authority plan: opportunities for original expertise, credible mentions and consistent business information.
- A prioritised roadmap: owners, next steps and a measurement approach your team can repeat.
Content production, development, paid tools and ongoing monitoring are scoped separately where needed. Tax treatment and any expenses will be confirmed in your quote.
The commercial point
What will AI search consultancy achieve for your brand?
A joined-up strategy gives you clearer positioning, more useful pages and a repeatable way to improve AI discoverability. You will know which questions matter, which content needs work and what success should look like.
We work towards more relevant mentions and citations, more accurate descriptions of your business, and better-qualified visits and enquiries. These are outcomes to measure over time, not promises to print on a slide.
How do we measure AI search visibility?
Use a consistent prompt set, record the date and platform, and distinguish a brand mention from a linked citation. Review referral traffic and conversion data alongside search performance. Sampled AI answers are directional evidence, not a universal ranking position.
An example, not a volume claim
Which customer questions should your website answer?
- “Who offers AI search consultancy for UK businesses?”
- “How do I get my business mentioned in ChatGPT?”
- “How much does GEO consultancy cost?”
- “How can I improve my website’s visibility in Perplexity?”
- “What is the difference between GEO and SEO?”
We translate this kind of buying intent into useful pages, with examples specific to your sector. Search Console data and keyword research help prioritise demand; a plausible-sounding prompt is not proof of high search volume.
How long does AI search optimisation take?
Strategy and initial fixes can start quickly. Crawling, indexing, citation changes and commercial results take longer and vary by platform, competition and your starting point.
Meet your consultant
Work directly with Harry Lang, your AI search consultant.
I’ll help you connect the way people ask questions with the way your business answers them. We’ll work on your website, your offer and the evidence behind it.
You bring the expertise in your business. I bring a practical framework for making it clearer to people and the systems helping them choose. No mystical “AI ranking dust” required.
Meet Harry and The Oxford AI School →
Keep building
Related GEO training and AI search modules.
Prefer to train your team instead? See Intro to GEO training, read how to do generative engine optimisation, compare AEO vs GEO vs SEO, or browse all AI training modules and prices.
Useful answers, naturally
AI search consultancy FAQs
What is AI search consultancy?
AI search consultancy helps businesses improve how their content is discovered, understood and used in AI-generated answers. It combines customer research, content strategy, technical SEO, authority signals and measurement.
How much does AI search consultancy cost?
AI Search Consultancy with The Oxford AI School costs £1,699 per day. We agree the scope and number of days before work starts. Tax treatment, expenses and any additional services are confirmed in your quote.
Can you guarantee Page 1 or a mention in ChatGPT?
No. Search engines and AI platforms control their own results. Nobody can guarantee immediate Page 1 rankings, indexing or citations. We improve the quality and accessibility of your content and measure progress against an agreed baseline.
Does GEO replace SEO?
No. GEO complements SEO. Crawlable pages, useful content, clear structure and credible evidence support both conventional search and AI search. An integrated strategy connects them to the same customer needs.
How do I get my website cited by ChatGPT or Perplexity?
Make your important pages accessible, answer relevant questions clearly, publish original expertise and support claims with evidence. Build a consistent, credible brand presence and test a repeatable sample of prompts. These steps improve the opportunity to be cited but cannot guarantee selection.
Do I need special AI schema or an llms.txt file?
There is no special schema that guarantees AI visibility. Use relevant structured data that matches the page and maintain strong technical SEO. Google says extra AI text files are not required for its AI search features.
Can you work with our existing SEO, PR or content agency?
Yes. The framework is designed to connect marketing, content, PR and website development. We agree responsibilities so your existing team can turn recommendations into coordinated action.
What should we prepare before the consultancy?
Share your website, business goals, priority services, competitors and common customer questions. Where available, bring relevant Search Console and analytics reports. We agree any access needed for the chosen scope before work begins.
Further reading: Google’s guidance on AI features and your website. We use platform guidance alongside practical testing, rather than treating any acronym as a ranking guarantee.
Last updated: · By Harry Lang, founder of The Oxford AI School
Your next move
Book AI search consultancy: let’s make your expertise easier to find.
AI Search Consultancy · £1,699 per day.
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