As a rough guide: 90-minute team introductions start at £1,199, 3.5-hour team deep dives are £2,299 and full-day workshops are £2,999, each for up to eight people. Specialist and sector sessions sit in a similar range. Prices vary by provider, group size and depth.
The more useful question is not the sticker price but the payback, which for most teams arrives within days of applying what they learn.
Nobody likes a "prices on application" runaround, so let us be straight about what AI training actually costs. The honest answer is that it ranges, depending on whether you want one person given a solid grounding or a whole team taken through their real workflows. Here is the shape of it, using our own programmes as a real-world guide.
The rough going rate
| Format | Who it's for | Guide price |
|---|---|---|
| Intro to AI - team | Up to 8 people, 90 minutes | ~£1,199 |
| AI Basics Deep Dive | A team, half day | ~£2,299 |
| Sector session (law, accounts, IFAs, etc.) | A team in one profession, half day | ~£2,299 |
| Tool deep dive (ChatGPT, Claude, Copilot...) | A team, half day | ~£2,299 |
| Claude Code pathway | Technical teams, half day each | ~£2,299 per module |
Those are guide figures and they move, so check the current programmes page for live prices. But they give you a realistic bracket rather than a shrug.
What changes the price
Three things, mostly. Group size, because a session for eight costs more to run than one for one, though the per-head cost drops sharply. Depth, because a 90-minute introduction is a different beast from a half-day where everyone leaves with their own workflows rebuilt. And specialism, because a session tailored to the exact rules and tasks of, say, an estate agency or an accountancy practice carries more preparation than a generic overview.
The number that actually matters
Sticker price is only half the sum. The other half is what you get back. Take a half-day team session at the top of that range. If it helps five people save an hour a day, you are recovering the cost of the session within the first week or two of applying it, and everything after that is profit in time. That is why I gently push people away from asking "what is the cheapest" towards "what is the return".
Get a straight price for your team
Tell us your team size and the work you want help with, and we'll give you a clear quote and an honest view of the return.
Budgeting sensibly
If you are watching the pennies, start small and prove it. Put one person or a small group through an introductory session, measure the time they get back, and let that result make the case for training the rest. It is a low-risk way to spend, and it turns "I think this might help" into "here is what it saved us", which is a much easier conversation with whoever holds the purse strings.
AI training is not a luxury line item. Priced against the hours your team currently loses to work AI could shoulder, it is one of the cheaper productivity investments on the table. The trick is to measure the return, not just the receipt.
The costs on both sides that nobody quotes
A quoted price is not the cost of training, and a time saving is not the whole benefit. If you are building a case internally, both columns have items missing from most sales conversations.
On the cost side, the biggest omission is your own people's time. Eight people in a half-day session is roughly four working days of salary that is not doing anything else, and for most businesses that exceeds the invoice. There may also be tool licences if the team is currently on free tiers, and — easy to forget — a few hours of someone's time afterwards to keep the momentum going. Training with no follow-up decays, and the decay is a cost.
On the benefit side, the usual omission is everything that is not hours. Fewer bottlenecks waiting on the one person who can write the proposal. Work that previously got skipped because there was no time. Less risk, if the session put sensible data rules in place. And retention, which is unglamorous but real: people tend to stay longer when the tedious part of their job shrinks.
The honest summary is that the invoice is usually the smaller half of the cost and the hours saved are usually the smaller half of the benefit. Both errors point the same way, which is why the maths tends to look better on inspection than on first glance.
A worked example
Take a team of eight on an average salary of £35,000. That is roughly £135 a day each in salary cost, or about £17 an hour before overheads.
A half-day session at £2,299 +VAT, plus four days of collective staff time at roughly £540, puts the all-in cost at roughly £2,840. For that to pay for itself once, the team needs to save about 170 hours in total — around 21 hours each, ever.
Set against a plausible saving of three hours per person per week, that threshold is passed in the eighth week. At five hours each, it is passed in the fifth week. Even on a deliberately pessimistic one hour per person per week, it pays back within about five months and then keeps paying.
The point of the arithmetic is not the precise figure, which will differ for your business. It is that the break-even is measured in weeks rather than years, and that the sensitivity is almost entirely to whether people keep using it — not to the price you paid. Which is a strong argument for spending slightly more on a session that actually changes behaviour than slightly less on one that does not.
Frequently asked questions
How much is AI training per person?
Our team sessions are priced per session, not per person: a session for up to eight people is £1,199 to £2,999 depending on depth, which works out at roughly £150 to £375 a head.
Is there free AI training available?
Yes. There are free assessments and online courses worth using to test the water. They are less effective for building real team capability, because generic content dates fast and rarely gets finished. See free AI courses in the UK.
What makes AI training more expensive?
Larger groups, greater depth (a half day versus 90 minutes), and sector-specific tailoring all raise the price, because they require more time and preparation. Per-head cost usually drops as group size rises.
How do I justify the cost of AI training?
Work out the time it saves. If a session helps several people save an hour a day, the value returned outstrips the cost within a week or two. Start with a small group to prove it before training everyone.
Do you offer training tailored to my industry?
Yes. We run dedicated sessions for law firms, accountants, IFAs, estate agents, farmers, publicans, schools and small businesses, priced similarly to our standard deep dives. See our programmes.
What is the total cost of AI training once staff time is included?
Add roughly the salary cost of everyone attending. For eight people at £35,000 average salary, a half-day session is about four working days of collective time, or around £540, on top of a £2,299 +VAT fee — so roughly £2,840 all in. That figure is more useful for building a business case than the invoice alone, and it is still recovered within weeks at any plausible time saving.
How quickly does AI training pay for itself?
For a team of eight, the all-in cost is recovered once the group saves around 170 hours in total. At three hours saved per person per week that happens in about seven weeks; at one hour per person per week it takes about five months. The payback period is driven far more by whether people keep using the tools than by the price of the session.
Is it cheaper to train everyone at once or in stages?
Per head, one larger session is cheaper. In practice, training a small group first is usually the better value, because you find out what works for your business before committing the whole team, and you end up with a few confident people who can help everyone else. Start with the team whose work is most obviously document-heavy.