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What Are the Best AI Prompts for Business? 20 to Copy and Use

Twenty practical prompts for UK businesses, grouped by function, with the simple method behind them so your team can write their own.

By Harry LangPublished 9 November 202612 minute read

The Universal Brief Engine > best prompt for... role, context, format, limits The Universal Brief Engine Fig. 1
In this article
  1. What makes a good AI prompt for business?
  2. What are the best AI prompts for business leaders?
  3. What are the best ChatGPT prompts for sales and marketing?
  4. Which AI prompts help finance and operations teams?
  5. What are the best AI prompts for HR and customer service?
  6. Which AI tool should your business use for these prompts?
  7. Why aren't AI prompts enough to get your team using AI well?
  8. AI prompts for business: questions people ask

The short answer

The best AI prompts for business give the tool a role, your real context, the material to work from, an exact output format and clear constraints. Prompts that summarise reports, pre-mortem plans, research accounts, explain management accounts and draft fair HR documents save the most time for UK teams using ChatGPT, Claude, Copilot or Gemini.

The best AI prompts for business give the tool a role, real context, the material to work on, a clear output format and some constraints. Below are 20 I use with UK teams, grouped by function, ready to copy into ChatGPT, Claude, Microsoft Copilot or Gemini.

In my training sessions the pattern is always the same. People try a one-line request, get something bland and decide AI is overrated. Then they see a well-built prompt on their own work. This page is the pillar of a series; the role-specific pages are linked throughout.

What makes a good AI prompt for business?

A good business prompt reads like a brief for a capable new colleague: who they are, what you need, what to work from, what the result looks like and what to avoid. Miss one and the AI fills the gap with guesswork.

  1. Give it a role"You are a finance director" sets the level, vocabulary and judgement you want.
  2. Add the contextYour sector, size, customers and goal. The AI knows nothing unless told.
  3. Paste the materialNotes, figures or a document, so it is not inventing.
  4. Specify the outputA table, five bullets, a 150-word email. Be exact.
  5. Set constraintsBritish English, no jargon, flag anything uncertain, do not add facts.
The lazy version
Write a sales email for our new service.

Why it falls flat: No audience, offer or length. Expect filler.

The better version
You are a B2B copywriter. Write a first email to operations managers at UK logistics firms about our [service], which [benefit in one line]. Use the notes below on their usual problems. Under 120 words, one clear ask (a 20-minute call), no hype, British English. Give two subject lines.

Notes:
[paste notes]

Why this prompt works

All five parts are there.

For the full method, see my guide on how to write prompts for AI.

What are the best AI prompts for business leaders?

The best AI prompts for leaders save thinking time, not just typing time. There are more in the best AI prompts for CEOs and the best AI prompts for directors.

Turn a long report into a decision brief

Prompt 1
You are chief of staff at a UK [sector] business. Summarise the report below for a managing director with five minutes: the three points that matter, the decision it asks of me, the risk of doing nothing and figures to check. Under 250 words. Flag claims made without evidence.

Report:
[paste report]

Why this prompt works

It asks for a decision, not just a summary.

Pre-mortem a plan before you approve it

Prompt 2
Act as a sceptical non-executive director. Here is a plan we are about to approve: [paste plan summary]. It is twelve months later and the plan has failed. Give the five most likely reasons, ranked, each with an early warning sign and one thing we could do now. Be specific, not generic. End with the question I should ask before signing it off.

Why this prompt works

Imagining failure surfaces risks that optimism hides.

Sort a messy week into priorities

Prompt 3
Here is everything on my plate this week: [paste list]. Our quarterly goals are [goal 1], [goal 2] and [goal 3]. Sort the list into do myself, delegate (to which role), defer and drop, with one line of reasoning each. Then draft a short team message for the delegated items, each with an owner, deadline and what good looks like.

Why this prompt works

It ties every task back to stated goals.

For planning work at a bigger scale, see AI prompts for business strategy, and for team leaders, AI prompts for managers.

What are the best ChatGPT prompts for sales and marketing?

The best ChatGPT prompts for sales and marketing work from real customer material, so the output sounds like you. Sales leaders should also see AI prompts for sales teams.

Research an account before a meeting

Prompt 4
I sell [product or service] to UK [type of customer]. I am meeting [company name]. Using only the material below (website copy, news, LinkedIn posts), write a one-page brief: what they do, likely priorities, where we might help, three sharp questions to ask and anything to avoid saying. Mark anything you are inferring.

Material:
[paste]

Why this prompt works

Limiting it to your material keeps it honest.

Write the follow-up email after a call

Prompt 5
Write a follow-up email to [job title] after today's call. Notes: [paste notes]. Thank them briefly, restate their problem in their words, confirm the agreed next step and date, and add no new pitch. Under 150 words, warm but businesslike, British English. Give two subject lines.

Why this prompt works

Restating their problem shows you listened.

Handle a common objection honestly

Prompt 6
You are an experienced B2B sales coach. Prospects often say: [objection]. We sell [offer], priced [below, around or above] the market. Give me four honest responses that do not sound scripted, each with a question to ask back to find the real concern. Then tell me when to accept the objection and move on.

Why this prompt works

It coaches judgement, not just lines.

Turn expert notes into a LinkedIn post

Prompt 7
Below are rough notes from our [expert role] on [topic]. Turn them into a 150 to 200 word LinkedIn post for UK [audience]. Open with a specific observation, not a question. Keep their voice and add no claims beyond the notes. Two hashtags at most, no emojis. Suggest three alternative opening lines.

Notes:
[paste]

Why this prompt works

Your expertise, their voice, no invented claims.

Find what customers really say

Prompt 8
Below are anonymised customer reviews and enquiries. Identify the three main reasons people buy from us, the three main frustrations and the exact phrases customers use for their problem. Use a table: theme, how often it appears, example quote, what it means for our marketing. Do not invent unsupported themes.

[paste comments]

Why this prompt works

Customer language makes better copy than ours.

Which AI prompts help finance and operations teams?

AI prompts for finance and operations are best for explaining, comparing and documenting. Always ask it to show its workings.

Explain the management accounts

Prompt 9
You are a finance director briefing a non-financial leadership team. Here are this month's management accounts with last month and last year: [paste figures, no names]. Write a plain English commentary: what changed, likely reasons, what needs a closer look and three questions for our accountant. If a cause is not visible in the numbers, write "unclear from the data".

Why this prompt works

It stops the AI inventing explanations.

Stress-test the cash flow forecast

Prompt 10
Here is our 13-week cash flow forecast: [paste]. Model three scenarios: our two largest customers pay 30 days late; sales fall by [percentage]; a planned hire slips two months. Show the lowest cash point and its week for each, in a table. List the levers we could pull, fastest first. Show workings so I can check them.

Why this prompt works

Visible workings make it checkable.

Write a standard operating procedure

Prompt 11
Below I describe how we currently [process, e.g. onboard a new client]. Turn it into a standard operating procedure: purpose, scope, numbered steps with an owner each, tools used and common mistakes. Then list steps that look duplicated, unclear or easy to automate. Write for a new starter in their first week.

[describe the process]

Why this prompt works

It documents and improves in one pass.

Compare supplier quotes fairly

Prompt 12
We are choosing between [number] suppliers for [service]; quotes and terms are below. Compare them in a table: what is included, contract length, notice period, service levels, liability limits and unusual small print. List questions to put to each supplier. Do not recommend one; lay out the trade-offs.

[paste quotes]

Why this prompt works

Asking for trade-offs keeps the decision yours.

Turn a meeting into actions

Prompt 13
Here are notes or a transcript from our [meeting name]: [paste]. Give a five-line summary, decisions made, actions in a table (action, owner, deadline) and unanswered questions. If an action has no clear owner or deadline, flag it rather than inventing one. Keep it short enough for Teams or email.

Why this prompt works

Flagging gaps beats confident fiction.

What are the best AI prompts for HR and customer service?

The best AI prompts for HR and customer service make communication clearer and fairer, while judgement stays with a human. HR teams should read AI prompts for HR for the UK employment-law cautions.

Write an inclusive job advert

Prompt 14
Write a job advert for a [job title] at a [sector] business in [UK town]. Real duties and must-have skills: [paste]. Use plain, inclusive language; avoid jargon, age-coded phrases like "young and dynamic" and needless requirements. Sections: the role, what you will do, what you bring, what we offer, how to apply. Under 350 words. Then flag wording in my notes that might deter good candidates.

Why this prompt works

It checks your wording as well as writing.

Build structured interview questions

Prompt 15
Create eight structured interview questions for a [job title] based on these competencies: [list]. For each, describe a strong and a weak answer so every interviewer scores the same way. Avoid questions on personal circumstances, health, family plans or any protected characteristic under the Equality Act 2010.

Why this prompt works

Shared scoring makes interviews fairer.

Turn a policy into plain English

Prompt 16
Here is our [policy name] policy: [paste]. Rewrite it as a one-page plain English staff guide: what it means day to day, what they must and must not do, and who to ask. Keep every rule the same; do not soften or add anything. Then list ambiguous sections that may need HR or legal review.

Why this prompt works

It simplifies without changing the rules.

Reply to a customer complaint

Prompt 17
You are a customer service manager at a UK [business type]. Complaint: [paste, names and account details removed]. Draft a reply that acknowledges the specific problem, apologises where we are at fault without admitting anything unchecked, says what we will do and by when, and gives a contact route. Calm, human, under 200 words. List facts to confirm before sending.

Why this prompt works

The checklist stops you promising too much.

Build an FAQ from real enquiries

Prompt 18
Below are recent customer enquiries (personal details removed) and our policy information. Write a customer FAQ of the ten most common questions, each answered in under 60 words using only the policy information. If the policy does not answer a question, write "NEEDS ANSWER" instead of guessing.

Enquiries:
[paste]

Policy information:
[paste]

Why this prompt works

It shows you the gaps in your policies.

Check how a staff message will land

Prompt 19
I am about to send this to all staff: [paste]. Read it as a long-serving employee, a new starter and someone anxious about their job. For each, tell me how it lands and which lines might be misread. Then revise it, keeping the same facts and decisions but clearer and kinder. No corporate jargon.

Why this prompt works

Three readers catch what one misses.

Map where AI could help each role

Prompt 20
Act as a learning and development adviser. Here are our roles and the tasks each spends most time on: [paste]. Show where ChatGPT, Claude or Microsoft Copilot could save time safely, where they should not be used and what skills each role needs, in a table by role. Suggest a training order, quickest wins first.

Why this prompt works

It turns enthusiasm into a training plan.

Which AI tool should your business use for these prompts?

All 20 prompts work in any of the main tools; choose by where your work lives and what your business has approved.

Choosing an AI tool for business prompts
ToolStrongest forWatch for
ChatGPTDrafting, brainstorming, general business writingUse a business plan with data controls, not personal accounts
ClaudeLong documents, careful writing, nuanced toneSame rule: approved accounts only for company material
Microsoft CopilotWork inside Outlook, Teams, Word and Excel using your own filesIt can surface anything a user has access to, so tidy permissions first
GeminiBusinesses running on Google WorkspaceCheck which Workspace data it can reach

Why aren't AI prompts enough to get your team using AI well?

Prompts are a starting point, not a capability. A list on a shared drive gets used for a fortnight and forgotten, because nobody learnt why a prompt works or how to adapt it.

In my sessions, the shift happens when a team practises on its own work, agrees what is safe to paste and shares the prompts that earn their keep. That needs shared habits, a clear AI policy and practice, which is what training gives you.

AI prompts for business: questions people ask

What are the best AI prompts for business?

The best ones give the AI a role, your context, the material to work on, a set output format and constraints such as length and tone. In practice, prompts that summarise long documents, challenge plans, draft follow-up emails and turn meetings into actions deliver the quickest value.

Do these prompts work in ChatGPT, Claude and Copilot?

Yes. All of them work in ChatGPT, Claude, Microsoft Copilot and Gemini. Copilot is most useful when the material already sits in your Microsoft 365 files and emails. ChatGPT vs Copilot for business compares the two.

Is it safe to paste business information into ChatGPT?

Only if your business has approved the tool and the account has suitable data controls. Never paste personal or confidential client data into a personal account. Remove names and identifying details where you can, and follow your AI policy.

How long should a business prompt be?

Long enough to brief a capable colleague, which is usually 50 to 150 words plus the material you paste. Short prompts are not more efficient if you then spend three rounds fixing the answer.

Should we build a shared prompt library for our team?

Yes, but treat it as a living document owned by someone, not a one-off list. The prompts that stick are the ones people adapt to real tasks. Training helps people understand why a prompt works, so they can improve the library rather than just copy from it.

Is AI training worth it if we already have good prompts?

Prompts help, but they do not change habits, judgement or safety on their own. Training gives a team shared methods and practice on real work. I set out the case in is AI training worth it?

Keep reading

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I run practical AI training for UK teams, in person and online, built around your own work in ChatGPT, Claude, Copilot or Gemini. Your people leave with shared habits, a clear policy and prompts they actually use.

Harry Lang
Harry Lang founded The Oxford AI School in Witney, Oxfordshire. He trains UK businesses and teams to use AI well, writes the Marketing Unfiltered newsletter, and is the author of Learn To Fly With AI.